Advertise

This page contains an overview of our digital services for your consideration:

After reviewing this information, please contact Simon James to discuss your advertising and promotional requirements.

Pulse+IT eNewsletter service

Launched in 2012 as a weekly eHealth news service, demand saw Pulse+IT quickly expand to publishing twice a week (each Tuesday and Friday). In 2013 we transitioned to a daily format and currently have over 17,340 subscribers to this service.

In the interests of transparency, Pulse+IT publishes the current subscriber number at the bottom of every news article on our website and at the top of each eNewsletter so you can keep track of this number as it grows day by day, currently at a rate of over 400 per month.

We generally achieve over 33% open rate and have an equally impressive click rate of around 12%. Comprehensive reports are sent to advertisers the week following their campaign.

Should you wish you can view our recent eNewsletter archive and sign up for this free service.

eNewsletter banner advertising starts at $690+GST per edition.

Pulse+IT eNewsletter availability and further information is available here.

Pulse+IT eDM (electronic direct marketing)

Pulse+IT eDMs are emails sent to selected eNewsletter subscribers, containing content exclusively supplied by the advertiser, save from our contact details at the bottom so the recipient understands why they are receiving it.

We limit these emails to once per fortnight to maximise impact, with eDMs sent on Monday mornings usually.

Our eDM rate is $1+GST per contact, with the count taken at the time the eDM booking is made. We can segment our list to optimise the campaign and ensure you are not paying for contacts that aren't relevant.

Pulse+IT's most recent eDMs received the following open and click rates:

eDM open and click rates for recent Pulse+IT eDMs.
Client (click to review campaign)DateOpen rateClick rate
Spok 2/08/2016 63.11% 8.25%
Spok 5/07/2016 66.42% 9.73%
CSC 27/06/2016 59.49% 3.84%
HISA 16/06/2016 30.86% 3.75%
IQPC 9/06/2016 49.40% 8.55%
Spok 7/04/2016 59.61% 2.56%
HISA 4/04/2016 27.08% 3.44%
IQPC 8/03/2016 24.48% 2.89%
Wolters Kluwer 29/02/2016 45.05% 4.92%
IQPC 15/02/2016 38.27% 7.25%
Orion Health 2/02/2016 63.37% 4.28%
Spok 19/01/2016 45.11% 4.19%

Pulse+IT Website

The Pulse+IT website features advertising banners in standard Leaderboard (728x90) and Medium Rectangle (300x250) sizes.

Website banners are sold on a CPM basis at the rate of $95/1000 impressions with a minimum purchase requirement of 10,000 impressions (i.e. $950+GST).

We use the Google DFP advertising platform and can spread purchased impressions out over whatever time period you like, allowing you to control your budget.

Pulse+IT Directory

Having been a popular service in Pulse+IT's printed magazines, the Pulse+IT Directory has recently relaunched online. Participants in the Pulse+IT Directory are profiled on the Pulse+IT website and via the Pulse+IT eNewsletter service.

The Pulse+IT Directory is designed as a self-service product, with organisations able to create their own user accounts and listings by clicking here.

Organisations seeking to list in the Pulse+IT Directory should refer to these instructions when creating their user account and listing.

Pulse+IT Webinars

Pulse+IT webinars provide organisations with an opportunity to present their products and services to engaged members of Pulse+IT's audience. Pulse+IT will work with your organisation to promote your webinar via our website, eNewsletter and eDM services in advance of the session, and if you wish, provide input into the content creation process and facilitate the presentation on the day.

To view a list of forthcoming webinars being conducted in partnership with Pulse+IT, click here.

Sign up for Pulse+IT eNewsletters

Sign up for Pulse+IT website access

For more information, click here.